finding my niche

February 10, 2017

I learned early in my life coach training that one must serve “a niche.”  That while it wasn’t necessary, coaches with “a niche” were likely to be more successful.  Since I finished life coach training last August, and became certified in September, I’ve been stumped by what my “niche” is.  Why can’t I just be a life coach who works with people, whatever their particular need?  The master coaches I worked with didn’t advise this path.  I came around to their way of thinking when I realized that it's tough to tell potential clients specifically how you’ll help them without a focused specialty to share with them. 


I’ve delayed kicking off my coaching practice for months in hopes of discovering my “niche.”  Then, what happened is what’s supposed to happen: my niche found me.  A friend wanted some coaching on her next career move, another friend wanted mentoring on preparing to move from a job he’s had for decades, another former colleague wanted to discuss how unhappy he was in his current role, a friend’s daughter needed help preparing for an interview…and it goes on and on.  Each time I worked with one of these individuals, I walked away feeling energized and satisfied.  Then the light bulb went on in my head.  THAT WAS IT!  I will coach clients on career and retirement transitions.  


It’s clear why this would work for me, why I’m qualified for this role.  As a former CEO, COO, and manager for the last three decades, I’ve spent a lot of time working with employees and prospective employees on these very issues.  I have interviewed hundreds of people for jobs and promotion opportunities.  I also worked with employees who were committed and worked hard, but were not in the right role for true career success.   I have helped employees who were in a rut find a new energy and purpose in their role.  I’ve also experienced multiple career transitions of my own; my career has seen twists and turns that may have seemed (to observers) to be catastrophic; but many of these changes turned out to be dreams come true.   


Most recently, I transitioned from a 38-year insurance career to retirement.  How do I go from being a 24/7 workaholic to a content, happy retiree?  I’m living and working on that transition as I write this.  I would love to hear about your transition opportunities, and work with you as you contemplate your next career move including retirement. 


Share on Facebook
Share on Twitter
Please reload

  • LinkedIn Clean Grey

© 2017 by donna peterson. 

donna peterson, LIFE COACH
(215) 584-2639